Priced themselves out of the market: Great Food.
I've been going to Del Rancho my entire life. When I've been sick and feeling awful I'd go pick myself up a sandwich and it'd pick me right up. The sandwich started at 5...then 5.50...then 6...and now hangs out at 7.75? Are you kidding me? It's great, but I just don't have the kind of money to go buying that sandwich except on special occasions now.
Please. Del Rancho. Lower your prices so I can feast upon your golden glorious fried stuffs again...PLEASE!